Mission:
Do you know the city of Xi'an? It is one of China's capital cities but it also home to a major archaeological attraction: the absolutely unique Terracotta Army. Long ago, thousands of life-size, hand-formed clay figures were created to protect the tomb of China's first emperor. Our task was to raise awareness about Xi'an in our own capital city, Berlin.
Solution:
Our idea was to stage a culture clash where Xi'an ancient heritage meets Berlin street art. We got two Chinese artists – famous for their classical art skills – to bring the cultural treasure of their homeland to the Spree river. The artists and their entourage traveled all the way from Xi'an to recreate the terracotta warriors on the roof of a pleasure boat. We took the warriors on a round trip of the river Spree, much to the delight of passers-by and tourists. But the boat trip was just the beginning. A large-scale geocaching treasure hunt across Berlin took place and terracotta warriors were hidden at piers by our team of promoters. Whoever found all 25 hidden terracotta warriors and posted a picture with the warriors using the hashtag #XianBerlin would have a chance at winning a trip to Xi'an for two.
Success:
Both the geocaching treasure hunt and the boat trip caused buzz in Berlin. One happy winner walked away with a trip to Xi'an for two people worth €5,000, incl. flights, accommodation and a special travel itinerary.
