We had to get as many consumers as possible in Germany to try the new Leerdammer Snack cheese.
Traveling in stylish branded Smart cars, we brought our new slogan "Fancy some cheese?" to 21 cities in every state in Germany. The promotion teams drove to all the areas that people like to relax in the sun – like the English Garden in Munich, the Alster in Hamburg or the Schlossgarten in Stuttgart – and handed out cheesy snacks to everyone and spreaded good vibes.
Thousands of pieces of cheese were given away, putting smiles on countless faces and increasing product awareness. The campaign was also shared numerous times on social media: So… Say cheese!