The Berlinale international film festival was the ideal partnership for a premium brand like Nespresso. Our task was to create an in destination at the festival which would be open to an exclusive circle of guests.
We launched the Berlinale Rooftop Café by Nespresso at the Panoramapunkt, high up in Potsdamer Platz. Blending ethno-chic with Berlin hip, the interior and bar areas were decorated with Nespresso branding plus highlights from recent ad campaigns like ‘Land of Origin’ and #TheDifferenceSheMakes. Alongside a selection of award-winning patisserie, guests could also try a signature pink latte drink celebrating inspirational women. The venue’s stylish surroundings were the perfect spot for Nespresso Masterclass tastings, Berlinale warm-ups, press events and an exclusive Views, Vibes & Taste VIP party with ethno beats and plenty of champagne. All in all, the Nespresso Rooftop Café wowed clients, business partners and red-carpet guests over a period of ten days during the Berlinale.
With its extraordinary interior, prime location, and exceptional cuisine, the Berlinale Rooftop Café by Nespresso was a definite hit at the Berlinale. Movie stars and starlets mingled, the press picked it up and social networks were buzzing.