Mission:
The Mitel Partner Conference ‘Next’ is the industry highlight in the United Communications sector. As the only international event with guests from over 60 countries, this ‘Next’ has a special significance. Following the acquisition of Unify GmbH at the beginning of the year, Mitel wants to show the partners of both companies the concrete benefits of the merger. Our challenge: to create an event that fascinates people worldwide and conveys real added value.
Solution:
The international partners meet in Barcelona for an exclusive event: 1.5 days of conference, a special gala evening and an exciting supporting programme. A Catalan menu and a rousing flamenco show await the guests in a traditional ‘Masia’. The highlight is the gala evening, where the best partners are honoured and the past year is celebrated together before the new sales year is heralded in. There are various options for leisure activities: discover the coast by e-bike, explore the city centre on foot or enjoy a relaxing afternoon on a boat with a view of the metropolitan skyline.
Success:
Unique encounters and an exuberant atmosphere that will be remembered. A clear vision that the new Mitel offers real added value and helps all partners move forward. A tangible bond with the brand and among the 400 guests from over 60 countries, who are already looking forward to the next partner conference.
