Mission:
The Unify Partner Conference is the most important event of the year and brings together sales partners from all over the world. Participants look forward to meeting their business partners in person and gaining new impulses. Our task is to create an event that fulfils the expectations of 300 C-level managers and even gets the partner from Australia to make the long journey.
Solution:
Lisbon proved to be the ideal venue as the city combines business flair with an atmosphere that encourages creative networking. The conference included inspiring keynotes, an innovation hub, breakouts and an AI co-host. After the official programme, participants had the choice between several tailor-made activities: a surfing workshop, walking tours or city tours. The evening event by the River Tagus with Portuguese flair, an exquisite menu and a fado performance provided the emotional framework for reflecting on the successful year and starting the new financial year.
Success:
These three days are characterised by a lively atmosphere and lasting encounters. The connection to the brand becomes more tangible, and 300 guests from 120 countries look forward to the coming financial year with excitement.
