Mission:
“Right To Play” harnesses the power of play and sport to give children around the world better educational and life opportunities. We have been a partner of the initiative for several years now and provide advisory support for its organisation and activities.
For a charity event at PadelCity Munich, we wanted to bring our partnership to life for the first time: our challenge was to enhance the success of the charity tournament through a tangible experience that offers real added value to both participants and partners and leaves a lasting impression.
Solution:
Our idea was to create synergies that benefit everyone. To achieve this, we engaged our client Hisense Gorenje and linked their latest product innovation directly to a good cause. We used a mobile experiential module, originally developed to showcase a new generation of ovens with a specialised pizza function, and transformed it into our “We Care Pizza Hub”.
In the midst of the padel tournament, we provided refreshments and created a hub for social interaction. Alongside pizzas freshly baked on site, we offered two specially created non-alcoholic cocktails, which provided the necessary refreshment and sustenance between matches.
In doing so, we didn’t just act as planners in the background, but as genuine hosts who brought passion and social commitment directly to the court.
Success:
This demonstrated what is possible when people work together: the participants experienced the tournament not just as a sporting event, but as a cohesive, all-round experience.
For Hisense Gorenje, this resulted in a partnership in which innovation was naturally integrated without taking centre stage. The new product generation was showcased exactly where it belongs: right at the heart of the action and within a positive, credible environment.
For us as an agency, the project is a clear example of how collaboration works. By bringing partners together in a targeted way, we were able to deliver on our Care promise and create real added value – not as a gesture, but through joint action.
