Mission:
Gorenje stands for innovative household appliances, modern design and intuitive technology that makes everyday life easier – in line with the brand claim ‘Life simplified’. With the launch of the new PizzaPlus oven, the brand aims to be experienced in a new and bold way. The aim was to create a roadshow format that would directly reach the target group and retailers, arouse curiosity and generate interest in the brand – in everyday life, at events and at specialist retailers.
Solution:
A mobile tiny house was developed as the centrepiece of the roadshow to provide a mobile brand experience. Inside, it features a fully equipped kitchen with the latest Gorenje highlights, including the PizzaPlus oven, which conjures up crispy fresh pizza in just four minutes at 350 °C, as well as the brand's refrigerator, dishwasher and washing machine. The roadshow kicked off at the NRJ Summer Festival in Berlin in front of around 10,000 visitors. The Gorenje Tiny House became the hotspot for the ultimate pizza experience: visitors could discover their pizza character in the ‘What type of pizza are you?’ test, win great prizes on the pizza wheel of fortune and treat themselves to freshly baked pizza during live cooking demonstrations. The result was an interactive mix of household appliances that were fun and enjoyable.
Success:
The Gorenje Tiny House quickly became a real crowd puller. With its eye-catching design, attractive activations and the opportunity to experience the appliances in action, it attracted numerous visitors and ensured a long dwell time. The roadshow thus creates proximity to the brand, conveys sympathy and uses the Tiny House to show how Gorenje products make everyday life easier – ‘Life Simplified’ can thus be experienced first-hand.
