Creating unforgettable brand experiences with storytelling

Munich, 28.04.2025 – A fully equipped home on just 16 square meters? What was still a niche phenomenon a few years ago is now all the rage. Tiny houses are inspiring more and more people. A tiny house, which is towed like a trailer by a car, can be just 2.55 meters wide and 4 meters high. But it is precisely this restriction that is spurring more and more manufacturers to create individual living solutions with clever layouts, smart technology and creative storage space solutions.
Despite the compact footprint, you don't have to do without the comfort you are used to. Thanks to its flexibility, a Tiny House, like a caravan, can easily be moved to another location. It is this factor in particular that makes a Tiny House an interesting advertising and marketing tool. Recently, we have received an increasing number of inquiries as to whether a Tiny House is suitable for a roadshow or for use at trade fairs.
That's why we took a closer look at the potential of tiny houses as a marketing tool and collected five creative ideas on how to create an unforgettable brand experience with a small house on wheels.

Let’s hit the road!

1. TINY HOUSE AS A CREATIVE EXHIBITION STAND
Sustainable eye-catcher

Thanks to its compact dimensions, the Tiny House fits easily into most exhibition halls and is ready for use in no time at all. While the exterior can be branded or fitted with screens, the interior is particularly suitable as an exhibition and meeting space. As the centerpiece of a brand presentation, a design highlight is created that can be recombined again and again - and thus scores points in comparison to a classic trade fair stand.
Of course, a Tiny House is suitable for all weather conditions: in the trade fair parking lot, in the outdoor area or in front of the entrance, the Tiny House is a real eye-catcher.

2. ROLLING POP-UP RESTAURANT
Stories with dishes

A gourmet restaurant on wheels with just 10 seats? Each Tiny House has a fully equipped kitchen - and can be transformed into an exclusive pop-up restaurant if required.
The same applies here: compactness and reduction to the essentials create an exclusive brand experience and increase desirability.
The Tiny House Dinner is guaranteed to be a social media happening!

3. HOME SWEET HOME ON TOUR
Step into the home on wheels

Everyone knows the exhibition in the big Swedish furniture store where you can "test live". This gives you a feeling for how the sofa or kitchen unit will feel at home. That's exactly what a Tiny House can do - for example, in the authentic environment of a fully furnished apartment.
What makes it special: The home comes directly to the target group. And it is more than just a showroom: thanks to the electricity and water supply, household appliances can be tried out directly and smart home functions can be experienced. Sounds plausible!

4. TINY HOUSE AS A POP-UP STORE
Small house - big stories

It's not a store - it's a story! The secret to the success of a pop-up store is to inspire with storytelling, a temporary experience and an exclusive range. That's why pop-up stores often only focus on individual products or services in a compact space. We think: The perfect match for a Tiny House as a pop-up store!
This is because great stories can be created "in-house“, and the Tiny House becomes part of the storytelling as a studio. That's how quickly the content marketing campaign is in the can!

5. A TINY HOUSE OF IDEAS
A rolling idea workshop

New Work has conquered the world of work, and more and more companies are offering flexible working models. This often raises the question: What will my workplace look like in the future? How can collaboration, cooperation and new opportunities through AI be combined?
One thing is certain: We can only shape the working world of tomorrow together. Why not transform a Tiny House into a mobile idea workshop and immerse yourself in future topics in a creative offside atmosphere? Upon request, a Tiny House can roll right up to your front door as a mobile coworking space.

Good reasons for the tiny house brand experience

• 1. Flexibility and mobility: A Tiny House is mobile - and can therefore be easily moved to different touchpoints, making it ideal for reaching the target group.
• 2. Inexpensive transportation from one place to another: As a mobile Tiny House has a maximum weight of 3.5 tons, it can be easily moved like a conventional trailer. There is no need for time-consuming transportation by truck or assembly by crane.
• 3. Versatile usage options: Whether as a showroom, for product presentations or as a pop-up store - the possible uses are many and varied. The Tiny House can be equipped with interactive elements that promote engagement and strengthen brand loyalty.
• 4. Great design freedom: Each Tiny House is individually planned and tailored to the specific needs and communication goals.
• 5. Storytelling: The Tiny House offers a perfect stage for creative storytelling and allows brand messages to be presented in an authentic and emotional way.
• 6. Cost efficiency: Compared to modular buildings, container solutions, special vehicles and conventional exhibition stands, a mobile Tiny House can be a cost-effective alternative that can be used again and again.
• 7. Sustainability and innovation: Tiny houses are often built with a focus on sustainability and reflect an individual lifestyle. This appeals particularly to young, trendy and environmentally conscious target groups.
• 8. Outdoor area extends usable space: The outdoor area offers additional opportunities for activities and interaction such as a permanently installed terrace or a lounge area.

Interested in even more Tiny House ideas? Feel free to contact us and let us plan your individual Tiny House brand experience together!