Mission:
Since its foundation in June 1819 as the ‘Leipziger Feuer-Versicherungs-Anstalt’, the ALH Group's business has continued to develop - the joint annual kick-off is an indicator of current developments and an emotional starting signal for the new financial year. Our task: to organise an inspiring, motivating and well-structured event in which new approaches for the customer relationships of tomorrow are developed.
Solution:
Fire - water - earth - air: the image of the four elements still characterises our relationships today. Our approach: we will be travelling through the world of the four elements with topics for the future and taking on different perspectives of the elements in workshops. The four elements will be interpreted musically at the musical kick-off in Leipzig's historic Congress Hall. In the keynote speech by extreme swimmer André Wiersig, participants will immerse themselves in the relationship between humans and the environment. During the subsequent expedition to ‘Gondwanaland’ at Leipzig Zoo, guests will come into close contact with exotic creatures. In the evening, it's off to Leipzig's underground - in the catacombs of the Moritzbastei, partygoers are in their element with fiery live music.
Success:
On the expedition through the world of elements, the participants kept changing their perspective and were thus able to discover their own favourite element. Our storytelling combined unique locations with dramaturgical staging and suitable artists and speakers. At this successful start to the year, all 430 participants became enthusiastic Leipzigers for two days - and together they are shaping the elements of the future of their industry.
