Mission:
The off-price retailer wants to break new ground in experiential marketing and is a partner of the Superbloom Festival for the first time. Our task: to design an emotional festival activation that attracts a high level of attention and encourages visitors to actively engage with the brand and share their experiences.
Solution:
A ‘Superbloom’ is born when thousands of colourful flowers sprout from the desert floor after the rain. We take this literally and bring a true explosion of colour and glitter to the festival visitors with TK Maxx. We are opening the ‘TK Maxx Glam Garden’ and bringing Superglam&Glitter to the Superbloom Festival. We take our inspiration from the Hollywood dream factory and create a film-ready experience area with an Airstream trailer and accessories. With a VIP area, make-up stations and a photo corner, there will be a real Celebrity feeling feeling here.
Success:
Glam & glitter to the max! Our make-up artists transformed the visitors into real Superbloom stars. We were able to draw a lot of attention to the campaign in advance through social media activation and long queues formed in front of our Airstream trailer. The activation achieved a 100% target group match and supported the festival premiere of TK Maxx. We are already looking forward to the next festival summer!
