Mission:

Kinder Bueno is breaking new ground in experience communication and wants to get even closer to its target group.
To this end, an experience format is to be developed that gives the new ‘Bueno feeling’ a home and allows genuine Bueno moments to be enjoyed. The goals: Increasing brand awareness, emotionalising the kinder Bueno brand, activating the topic of baking and recipes with Bueno, community activation, content creation and media extension.

Solution:

kinder Bueno carries in its name what the brand stands for: a positive attitude and the spontaneity to get the best out of a moment - and thus turn it into a ‘Bueno moment’. This is exactly what we want to bring to life with the ‘Bueno Days’: The ‘Piazza Bueno’ is being created in the centre of Berlin - a temporary
world of experience around #Bueno moments. On an area of around 500 square metres near Museum Island, we are creating a Mediterranean piazza where playfully interpreted brand elements are combined with current sustainable design trends and the visual worlds of the new TV commercial.

Success:

Over three days, 8000 guests immerse themselves in four different Bueno dimensions and experience the new Bueno feeling up close and with all their senses. See you at the next Bueno Days!