Mission:
Underwear for everyone! That's what sloggi stands for. At the influencer trade fair ‘Mates Date’ during Berlin Fashion Week, the sloggi brand was to attract the attention of as many influencers as possible. Our task: to create a ‘shareable moment’ on just 6m² of stand space - to increase the brand's reach, make new contacts and share the unique sloggi feeling for the community.
Solution:
A boring photo backdrop is out of the question for sloggi. We want to create a photo moment that stands out from other stands. That's why we invite visitors to the interactive sloggi launderette. With lovingly staged accessories, real washing machines, an ironing board and a washing line full of sloggi underwear, visitors can immerse themselves in the colourful world of sloggi. Great photos and stories are created in the process - and above all, all guests have fun posing in front of this backdrop.
Success:
Numerous moments, posts and reals were shared on various social media platforms. The creative staging brought the sloggi team numerous new contacts. Hundreds of influencers remembered the extraordinary brand presentation.
