Mission:
TK Maxx offers great gifts at unbelievable prices. The aim was to bring the brand message from the Christmas campaign to life with moments of genuine joy. The creative challenge was to use a pop-up activation in a Christmas setting to prove that TK Maxx always has the right gift and to bring the brand into the hearts of passers-by through an experience.
Solution:
Welcome to the TK Maxx Gifting Pop-Up Market! For one Advent weekend, we opened a bright red Christmas world and transformed Düsseldorf's Schadowstraße in front of the TK Maxx flagship store into a sparkling gift wonderland. The centrepiece was the magical gift hut, where TK Maxx finds were lovingly wrapped and decorated – each package was a small, sparkling highlight. Afterwards, our guests could warm up with a free hot chocolate and discover our Insta-worthy TK Maxx Christmas Wonderworld. Here,
Christmas decorations, a large sleigh, fir trees and a colourful sea of lights created a wonderful holiday vibe. Our social-first photo staging made eyes light up and provided numerous content moments for the community.
Success:
Our TK Maxx Gifting Pop-Up Market became a bright red hotspot in the city. Influencers and visitors used the selfie and photo spots to capture personal memories and share content.
Amidst sparkling lights, creative gift ideas and delicious hot drinks, TK Maxx became an emotional experience. The campaign created strong bonds and an unforgettable community experience – the perfect mix of pop-up, surprise, fun and social impact.
