Mission:
The takeover of Unify by Mitel has created a strong new brand that will be presented to partners worldwide. The roadshow should not only inform, but also inspire the participants and make the synergies of both companies tangible. The challenge: to design a series of events that combines the strengths of Mitel and Unify, inspires the DACH channel partners and lays the foundation for a successful future together.
Solution:
The roadshow stopped off in five German cities. A new focus was set in each destination, which was reflected in the choice of location - from a design rooftop location to an old industrial hall to a futuristic ideas lab. The programme offered a perfect mix of information, networking and entertainment. Interactive presentations provided insights into the visions of Mitel and Unify, while live demos made innovative solutions tangible. The networking evenings created the ideal setting for personal discussions and valuable contacts in a stylish ambience.
Success:
A roadshow that not only imparted knowledge, but also aroused enthusiasm. The partners experienced the strength of Mitel and Unify at first hand, made valuable contacts and took home a clear understanding of the opportunities presented by the merger. The positive feedback and the commitment of the partners confirm the success: the new era of Mitel and Unify has begun.
